Why
are they watching?
Now that you’ve applied your audience-first approach, you need to consider how this affects the content of your video.
What’s the context for this information?
How is the learning relevant to them?
WhY should the viewer actually care about the topic?
The answers to these questions make up the larger WHY? for your content.
This WHY? is your guide throughout the rest of the planning process.
For example, you’re creating a video to help train your staff in fire safety procedures for your lab environment, the WHY? might look like this:
What’s the context:
Industry compliance requires all staff to complete the training every yearHow it’s relevant:
They will be operating hazardous equipment and handling flammable chemicalsWhY should they care:
Chemical fires require a specific and rapid response to reduce risk of harm
Applying your WHY? to the subject matter of the video informs how you structure your content - focussing on the learning objectives to maximise the value to your audience.
It will help you decide what to keep and what to cut through every stage of production.
