Making the technical understandable
Video strategy that translates novel science into clear, credible content; turning investors, partners and users into experts.
You’ve built the technology.
We help you explain why it matters.
Trusted by:
You’re here because explaining your tech feels harder than building it
You have 3,000 things to do, and marketing is always the one that falls to the bottom. When you do get around to it, you end up with a handful of videos that each made sense at the time but don't join up, don't build on each other, and don't move the business forward in any clear direction.
You need a strategy.
You’ve built a technology and you know it works.
You have the research, the data and the IP.
But investors don’t believe it and users don’t understand it.
That communication gap is holding you back.
We work with Deep Tech scale-ups and spin-outs at exactly this stage: the point where the technology is real but the story is not yet landing.
You need a team already fluent in the scientific details.
Not an agency that needs briefing from scratch every time.
We blend learning design, visual storytelling and two decades of scientific and technical communication experience; creating video strategies and content that connects you with the investors, customers and partners that help you scale.
How we help your business scale…
Strategy & planning
Before we press record, we work with you to create a content plan built around your actual business priorities for the year, not a project-by-project reaction to whatever comes up next.
Data-driven investment
Your research demands precision; your comms shouldn’t be any different. We focus on the metrics that matter and iterate what works long-term, as your company evolves through funding rounds, pivots and new markets.
End to end production
We don’t just help you plan, you will be talking directly to the film-makers, storytellers and communications experts who will bring your content to life. We help with everything from scriptwriting to distribution.
Training & team development
We have two decades of experience coaching scientists, engineers and founders to communicate complex ideas on camera. But we don’t just direct you, we train your team in the skills they need to present and pitch with confidence.
Neo4j
An update to ageing content that showcases the quality of the software and a modern brand.
Neo4j needed to reach and educate software developers about their graph database technology. But switching to new software presents a big challenge - users can be hesitant to migrate from what they already know (even if it’s inferior tech). So we produced a series of developer-facing learning and content videos, blending educational rigour with engaging visuals.
81,000 views across the series. Content the developer relations team could use across community, conference and online channels.
“Fantastic team to work with: professional, creative and genuinely kind people. They handled our video shoot and post-production flawlessly, even for technically advanced topics. Highly recommended for anyone needing quality production with real technical understanding!”
Alexander Erdl , Senior Marketing Lead, Neo4j
University of Bath
Turning scattered stories into a suite of fundraising assets.
SETsquared Bath supports a variety of technical University spin-outs, but each company had its own distinct story and complex technology. They needed to communicate what they did, and why it mattered, to potential customers, investors and partners who were not scientists.
So we produced a case-study video series for each spin-out; built to showcase the technology, the founders story and the commercial application in language their audiences could understand and trust.
High-quality brand assets each company now uses across their websites, investor materials and partner conversations.
The incubator used the series to secure additional funding by evidencing its impact on the local business community.
“I've had such positive feedback since, and the videos they helped create has contributed to a really successful first fundraising round.”
Jo Mavridis, Founder, Menovida
MRC Toxicology Unit, University of Cambridge
Putting their cutting edge research in front of the public and investors.
The world class minds at the MRC Toxicology Unit are doing groundbreaking work, they just needed to communicate their research to potential investors while making complex microbiological science accessible.
We produced a video series that translated scientific research into content a non-specialist audience could understand, while keeping the academic rigour intact.
12,000 views across the series. Unit spin-out company ‘Cambiotics’ went on to secure a €4 million seed round of investment to continue their work.
“(Watch & Learn) helped the academics in my institution understand the key elements of storytelling, and how to structure their impact stories in a gripping and innovative way.”
Shan Bradley-Cong, Research Impact Coordinator, University of Bath
Book a Video Strategy session with the team.
If you’d like to figure out how video could help you solve the problems stalling your growth, book a 45 minute call with the team.
We’ll look at where your communications are right now, what you’re trying to achieve in the next six to twelve months, and where a clear video strategy could do the most work for you.
You’ll leave with a sharper sense of what content you actually need and in what order, whether or not we end up working together.
In the call we will…
Identify the communications problems that are stalling growth and which ones video can help solve.
Review the content you already have, to identify what is working, what is not and why.
Create a roadmap of formats and channels you can implement immediately.